On June 6, 2025, the U.S. District Court for the Northern District of California granted final approval to the House v. NCAA settlement, marking a foundational shift in the governance and economic structure of college athletics.^[i] The settlement allows schools to directly compensate student-athletes through a revenue-sharing model tied to institutional athletic revenues, fundamentally reshaping the longstanding amateurism model. It also provides for the distribution of $2.576 billion in damages to current and former Division I athletes and eliminates NCAA-imposed scholarship limits across all sports. While the agreement stops short of explicitly classifying athletes as employees, it raises substantial legal questions regarding the application of federal labor law, the future scope of Title IX protections, and the financial sustainability of non-revenue sports programs, particularly those within women's athletics.

Student-athletes today face a growing safety crisis fueled by two converging forces: the rise of NIL monetization and the rapid expansion of legalized sports betting. While NIL has empowered athletes to build personal brands and capitalize financially, it has also dramatically increased their public exposure and corresponding vulnerability to harassment, coercion, and physical threats. At the same time, prop betting markets have incentivized direct harassment tied to individual performance, creating real-time pressure on student-athletes. Despite some NCAA initiatives and limited legislative responses, meaningful protections remain incomplete and dangerously inadequate.

Professional sports teams are increasingly signing teen athletes as young as 13 to high-value contracts, raising questions about contract enforceability and developmental risks for minors.[1] In 2023, 13-year-old Da’vian Kimbrough became the youngest athlete in the history of American team sports when the Sacramento Republic soccer team signed him to a professional contract. That same year, 15-year-old Melanie Barcenas signed a three-year contract with the San Diego Wave and the National Women’s Soccer League (NWSL), debuting as the league’s youngest athlete ever. Barcenas joined a growing number of teen players advancing their careers to professional levels at ages when most teens are navigating hormonal changes, fitting in, social media, and college admissions.

What You Need to Know to Avoid Missteps in Olympic Advertising 

Most of the world will tune in to watch the best athletes around the globe as they descend upon the world’s biggest stage for sport: the 2024 Summer Olympic Games in Paris. With billions of people cheering their favorite countries and athletes as they compete at the highest level, many will be exposed to the marketing and media campaigns that follow through every medium – from social to streaming. It is no wonder why the Olympics have become an advertising dream for sponsors of the athletes, coaches, trainers, team members, and other official personnel (the “Participants”) attending the 2024 Summer Olympics in Paris.