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Athlete biometric data refers to an athlete's physical or physiological characteristics, such as heart rate, body temperature, or sleep patterns. The aggregation and measurements of athlete biometric data can be extremely valuable for various purposes, including improving an athlete's performance and detecting oncoming injuries. Wearable technologies provide valuable insights to student-athletes and coaches, who can track student-athlete performance through smartwatches, sensors, and other equipment.
Boy did I love you. Regional play with long-standing rivalries. Home and away with conference games that did not burden athletes with the long travel that could, heaven forbid, impact studies, (and bowl games don’t count!). Alas, that is fast becoming a memory as the Pac 12 (let alone Pac 10 or my beloved Pac 8) has an expiration date as UCLA and USC announced that as of ’24 they are both off to the Big Ten. One can only surmise that the logistics and stresses of East Coast games are all worth the bigger payday for being a part of the Big Ten. Cynical? Absolutely.
Cryptocurrency and blockchain technology are rapidly transforming the world
College athletics has a particular fandom all its own that generates nearly $20 billion a year.
“It’s better to be last to be good than first to be bad.”
-David Herrmann, social media expert
While non-fungible tokens (“NFTs”) in the form of collectible digital artwork are a hot commodity, my advice is not to rush to ink the first deal put in front of your athlete client. Here’s why in what is admittedly not a legal treatise but rather a dealmaker’s tip sheet.
While I applaud Major League Baseball’s willingness to stand against the racist segregationists in Georgia’s state legislature, ultimately the decision to pull the 2021 MLB All-Star Game from Georgia is a missed opportunity if MLB does not do more than simply take its ball and go away.