There are 17 item(s) tagged with the keyword "NCAA".
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What You Need to Know to Avoid Missteps in Olympic Advertising
Most of the world will tune in to watch the best athletes around the globe as they descend upon the world’s biggest stage for sport: the 2024 Summer Olympic Games in Paris. With billions of people cheering their favorite countries and athletes as they compete at the highest level, many will be exposed to the marketing and media campaigns that follow through every medium – from social to streaming. It is no wonder why the Olympics have become an advertising dream for sponsors of the athletes, coaches, trainers, team members, and other official personnel (the “Participants”) attending the 2024 Summer Olympics in Paris.
Boy did I love you. Regional play with long-standing rivalries. Home and away with conference games that did not burden athletes with the long travel that could, heaven forbid, impact studies, (and bowl games don’t count!). Alas, that is fast becoming a memory as the Pac 12 (let alone Pac 10 or my beloved Pac 8) has an expiration date as UCLA and USC announced that as of ’24 they are both off to the Big Ten. One can only surmise that the logistics and stresses of East Coast games are all worth the bigger payday for being a part of the Big Ten. Cynical? Absolutely.
February 2023: the month in which we celebrated Black History; the month of love; and the month in which the National Collegiate Athletic Association (“NCAA”) issued its first-ever penalties for name, image, and likeness (“NIL”) violations. Ten (10) months since the inception of the Interim NIL Policy, the NCAA found that the head coach of the University of Miami, Florida (hereinafter, “Miami”) women's basketball team violated the NCAA rules by facilitating impermissible contact between two team prospects and a booster, as well as violating regulations on publicity before signing. The NCAA determined that there were violations as it relates to the rules on a head coach’s responsibility.
Athlete biometric data refers to an athlete's physical or physiological characteristics, such as heart rate, body temperature, or sleep patterns. The aggregation and measurements of athlete biometric data can be extremely valuable for various purposes, including improving an athlete's performance and detecting oncoming injuries. Wearable technologies provide valuable insights to student-athletes and coaches, who can track student-athlete performance through smartwatches, sensors, and other equipment.
Boy did I love you. Regional play with long-standing rivalries. Home and away with conference games that did not burden athletes with the long travel that could, heaven forbid, impact studies, (and bowl games don’t count!). Alas, that is fast becoming a memory as the Pac 12 (let alone Pac 10 or my beloved Pac 8) has an expiration date as UCLA and USC announced that as of ’24 they are both off to the Big Ten. One can only surmise that the logistics and stresses of East Coast games are all worth the bigger payday for being a part of the Big Ten. Cynical? Absolutely.
“Lately it occurs to me
What a long strange trip it's been”
As we read about the flurry of collegiate NIL proposals, whether from California that led with the first legislation, (and which is currently being revised), or Florida that will, in theory, be the first law to actually go into the defect, or various forms of proposed NCAA or national legislation, the impact on the broadcasters gets almost no attention.
As it stands now, 26 states representing 69% of the United States population have passed or are drafting state legislation surrounding Name, Image and Likeness (NIL) pertaining to NCAA Student Athletes.
California, Maryland, and Washington have all introduced legislation that would bolster the economic and labor rights of college athletes in those states -- and perhaps create conflict with NCAA rules in the process.
Displaying: 1 - 10 of 17