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What You Need to Know to Avoid Missteps in Olympic Advertising 

Most of the world will tune in to watch the best athletes around the globe as they descend upon the world’s biggest stage for sport: the 2024 Summer Olympic Games in Paris. With billions of people cheering their favorite countries and athletes as they compete at the highest level, many will be exposed to the marketing and media campaigns that follow through every medium – from social to streaming. It is no wonder why the Olympics have become an advertising dream for sponsors of the athletes, coaches, trainers, team members, and other official personnel (the “Participants”) attending the 2024 Summer Olympics in Paris.